Just Released - The New BrandZ Top 100 2013 Report.
WPP BrandZ Most Valuable Global Brands
Based on the world’s largest brand equity database The BrandZ ranking combines the knowledge and expertise of Millward Brown Optimor and the unparalleled global marketing and communication insight and resource of WPP a world leader in marketing communications.
This Application brings all the Brandz publications into one place including:
BrandZ Top 100
BrandZ Top 50 Most Valuable Latin America Brands
China New Year
Golden Weeks
China Top 50
With a unique combination of photographs, proprietary research and consumer insight, WPP BrandZ reports include
· The most reliable, comprehensive, and useful brand valuation rankings available
· Overviews that explores the trends that drove the growth in the Brands
· Top 100 Global & Top 50 Ranking Latin America & China brands
· Rankings by geography - including Chile, Argentina, Columbia & Mexico
· Charts and stories that expand on the stories behind the brands & regions
· Insights from WPP operating company experts
· Financial analysis based on information provided by Bloomberg, Kantar Worldpanel and other leading sources.
China
For anyone interested in unlocking opportunities in China and succeeding in the next wave of chinas growth, understanding the Chinese New Year is a master key.
Once a year China experiences a frenzy of activity with Golden Week shoppers seeking the best deals as the inexorable rise of the middle classes drives sales of a multitude of consumer goods. Golden Weeks provides unique insights, data and remarkable photos reveal new opportunities for brand and retailer success in China